What one thing is on almost all sites?
The banner! Some are just to do banner exchanges some are for advertising. On these pages we will be looking at the different types of banner adverting.
Most people use banner networks as these save time and money by having lots of sponsors in one place. But on the later pages of this sponsorship site you will see that these banner networks are not always the best way to go.
But which type? Here are the options.
How do you want to get paid?
Per impression
Per Click or
Per lead
Per 1,000 impressions.
This has the advantage of a guaranteed amount per thousand visits were the other two can only guess. The problem is that it is normally the lowest paying but with least amount of work that is to be expected.
Per click.
The pay out rate on these varies a lot per-click and even more on Click-Thru Ratio (CTR). I get about 2.5% CTR with Value click
Per lead.
You have to get the right program for your traffic but if done well can earn a lot. For example if you sell a merchant account you can get $180! If you sell a $50 marketing course you get $25. Both these examples are from the AIS dealer program.
A mixture of Networks.
Which have more then one type of advertising, like Safe-Audit, Burst and Click trade. If you are just starting to put paid adverts on your site these may be the ones to go for. So that you can try out which method is most successful for your site. These seem to be the most successful so more and more companies are working this way now.
Firstly we will look at Per Click.
Before you compare the programs there are a few things that you should keep in mind. If they say they have a minimum of x, 000 views a month that means x, 000 views on their banner! If you get 1 less then the minimum you sometimes don't get anything.
| Network | Cents per click | Min | Mark | Comment |
cj.com
 | NA | $20 | 9/10 | Not just banners! Text and search boxes for example. |
| Valueclick | 12-15 | $30 | 8/10 | They do all the work! |
| Burst Media | up to 50! | $20 | 8/10 | Min 5000 a month. Most sites are not accepted (If you put a comment of were you are are going to use there ads they are more likely to except you) |
| ClickTrade | 00!-20 | $50 | 7/10 | Takes A long time to set up a good system |
| Shout | 06-15 | $50 | 7/10 | Can pay in £ |
| Click 2 Net | 06-10 | $30 | 7/10 | Very good stats |
| Media Net | 05 | $100 | 7/10 | Ad size 300 *54 OR 426 * 76 Or 468*60 |
| Net banner | 06-11 | $30 | 7/10 | Review Site |
| AD Clicx | 10 | $15 | 7/10 | application within 3 days |
| FlyCast | ?? | ?? | 7/10 | Requires 100,000 a month! |
| Eads | 05 | $10 | 6/10 | Ten Days To Review your site 5 cents a click |
| Net Radio | 05 | $35 | 6/10 | Fun? |
| Friend finder | 03-36 | $50 | 6/10 | Also offer A referall % |
| Datacom | 10-15 | $50 | 6/10 | 1,000 a month |
| Ad club network | 10 | $20 | 5/10 | 5,000 a month min |
| Banner borkers | 10 | $10 | 5/10 | $10 application! May not be accepted. Refrall program min 50 per half month. |
| Just Click | 04-10 | $50 | 4/10 | Sign up is very confusing! |
| Penny Web | 03 | $25 | 3/10 | Quite popular! |
| Safe-Audit | 05-20 | $10 | 0/10 | Do not pay! You Chose the banners to host Can pay in £ |
Do they choose the banners or can you?
If you want to chose the banners yourself the best bet would probably be Safe-Audit. If you want to have the banners chosen for you (less work) then your best bet is probably Valueclick.
More information is avaliable from the Per lead Page.